When a travel company announces a “Chief Spring Officer,” it sounds like a gimmick, but Klook’s experiment reflects how platforms are trying close the gap between inspiration and booking. If this works, similar seasonal roles could emerge around major events.http://dlvr.it/TQsX54 The post Klook’s ‘Chief Spring Officer’ Role Signals a Deeper Bet on Creator-Led Travel Booking […]
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Klook’s ‘Chief Spring Officer’ Role Signals a Deeper Bet on Creator-Led Travel Booking
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