For years, IHG was a midmarket powerhouse, with only InterContinental as a luxury side hustle. Now it has five luxe brands, but it must differentiate carefully.http://dlvr.it/TPdb2J The post IHG’s Champagne Problems: Scaling Luxury Without Blurring Brands first appeared on Vacation Travel Listings.http://dlvr.it/TPdb5J
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IHG’s Champagne Problems: Scaling Luxury Without Blurring Brands
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